Marketing Currents - Business and Marketing Current Events

McDonald’s will let you buy early access to its chicken sandwich


McDonald’s is giving customers early access to its new chicken sandwich set to make its national debut next week, but there’s a catch: You have to win something of a lottery.

The company will start selling a limited-edition “capsule” starting at noon ET on Thursday on 

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Discussion Questions:

  1. What is an industry trend?
  2. Why do you think the addition of new chicken sandwich menu options at fast food restaurants has become such a popular trend?
  3. What is competition?
  4. How do you think competition impacts you as a consumer?
  5. What is promotion?
  6. How would you describe this promotion from McDonald’s?
  7. How do you think limited edition offers might influence consumer behavior?
  8. How might offering an opportunity for early access to the new chicken sandwich help McDonald’s to engage their consumers?
  9. Why do you think McDonald’s is including branded merchandise as part of this promotion?
  10. How might McDonald’s benefit from this promotion in the short and long term?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.