Marketing Currents - Business and Marketing Current Events

This 28-year-old turned his college side hustle into a $1.3 billion start-up backed by Jeff Bezos


When Francis Davidson was wrapping up his first year of college at McGill University in 2012, the then 19-year-old philosophy and economics major wanted to make some extra cash, so he rented out his apartment for the summer.

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Discussion Questions:

  1. What is entrepreneurship?
  2. What is a “side hustle”?
  3. Do you think a side hustle is the same thing as entrepreneurship? Why or why not?
  4. What do you think the key to a successful startup might be?
  5. Based on information from this story, describe Sonder’s business model.
  6. Do you think the founder of Sonder was prepared to be an entrepreneur? Why might that be an important lesson to any aspiring entrepreneur?
  7. Do you, personally, have any interest in owning your own business one day? If so, what can you do to prepare for that opportunity?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.