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Category: Marketing Currents

Cheez-It offering ‘Spring Break-In-A-Box’ experience with hot tub, DJ

With many Americans avoiding spring break travel because of the ongoing coronavirus pandemic, Cheez-It wants to deliver a spring break experience directly to someone’s door for a new promotion. Earlier this week, Cheez-It launched its “Cheez-It Grooves Spring Break-In-A-Box” sweepstakes, which promises to deliver “all the benefits a spring break vacation provides” to the winner. Click here to

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Lexus steers toward wellness with luxury road trips

Lexus aims to show how its 2021 IS sedan can be part of a complete lifestyle of health and well-being with its “Retreats in Motion” experience. Amid studies showing that many Americans are stressed from the pandemic and worried about the future, Lexus’ luxury road trip can provide a much-needed respite to

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Mashable launches shoppable virtual home featuring Walmart products

Walmart, other retailers, as well as tech companies, continue to heavily invest in seamless ways to incorporate shoppable content in different channels. Instagram recently launched “Shopping in Reels” in December, which allows users to purchase products tagged within the Reels. Click here to read the story at marketing dive.com. Discusson Questions: What

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How Lowe’s Grew Loyalty By Amplifying Brand-Driven Marketing

Lowe’s has a history of showing up for communities in times of crisis. Its Bucket Brigade helps communities in need by providing necessary supplies to those affected by natural disasters like the California wildfires. So, as the pandemic started to hit the United States and the country went into lock-down, Marisa Thalberg,

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Ikea Created an Augmented Reality ‘Escape Room’ on Snapchat

Ikea is turning decluttering into a game with a new augmented reality“escape room” on Snapchat that tasks users with organizing items with the furniture giant’s products. The entire experience takes place in a miniature model of a bedroom that can be superimposed on a tabletop, floor or other flat surface through a

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