Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

KFC resurrects ‘finger lickin’ good’ tagline

KFC is bringing back its popular ‘It’s finger lickin’ good’ tagline for the first time since dropping it last year. The line was temporarily withdrawn as the brand decided it was “inappropriate” to encourage finger licking in the middle of a pandemic asit breached hygiene advice. Click here to read the

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NYC to Launch $30 Million Tourism Marketing Campaign in June

New York City Mayor Bill de Blasio announced a $30 million tourism marketing blitz to start in June, the city’s largest-ever campaign to recharge a moribund industry that at one time employed 400,000 workers and injected $70 billion into the local economy. Click here to read the story at bloomberg.com.

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Visit Myrtle Beach Launches New Brand and Marketing Campaign

After more than a decade, Visit Myrtle Beach is rebranding the popular East Coast destination as “The Beach” and launching a corresponding marketing campaign, “You Belong At The Beach,” just in time for summer and as COVID-19 restrictions begin to loosen. Click here to read the story at travelpulse.com. Discussion Questions: What

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TikTok to marketers: ‘Make TikToks, not ads’

TikTok doesn’t want advertisers to create ads for its platform.  At its NewFront presentation on Thursday, TikTok told marketers that in order to be successful with its audience, they have to show up natively on the platform. Click here to read the story at campaignlive.com. Discussion Questions: Why would a

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Will a virtual quick serve restaurant drive Pepsi’s cola sales?

Pepsi has debuted a virtual quick service restaurant concept that seeks to pair the brand’s colas with a variety of complementary foods, such as burgers, chicken sandwiches and ribs. Click here to read the story at retailwire.com. Discussion Questions: What is a quick service restaurant? What is distribution? Why do you think

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