Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

McDonald’s launches BTS meal Wednesday with McNuggets and spicy dipping sauces

McDonald’s newest celebrity collaboration is here for a limited time. Less than a week after BTS released their new English-language single “Butter,” the K-pop superstars’ BTS Meal arrives at McDonald’s restaurants in the U.S., the Bahamas, Canada and eight other countries Wednesday. Click here to read the story at Discussion Questions: What is promotion?

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Exclusive: Target Unveils First Brand Campaign Under New CMO

Target is unveiling a new brand campaign tomorrow under the tagline “What we value most shouldn’t cost more.” The new tagline is a sentiment that perfectly aligns with the banner’s brand promise “Expect More. Pay Less,” Cara Sylvester said in her first interview since being named chief marketing and digital officer in

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Gap-branded sheets and pillows are coming soon to Walmart

Gap, the ailing fashion label, wants to make a comeback. It’s planning to collaborate with other major brands, including everything from Kanye West’s luxury fashion house Yeezy to, well, one of the biggest retailers of all, Walmart. Click here to read the story at Discussion Questions: What is distribution?

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What Is a ‘Renocation?’ Ikea and Pinterest Explain

Renovations plus vacations plus staycations equals “Renocations,” according to Ikea, which kicked off is “Ikea Renocations” campaign on Pinterest this week. Click here to read the story at Discussion Questions: What is a target market? Why is it important for brands like Ikea to understand their target market? Who might

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Starbucks Sets Sights on 40 Million Rewards Members

Quarantine life, unemployment surges, and remote work stripped mobility out of the restaurant equation for many customers. Arguably, this COVID-19 reality flashed sharpest at brands that court habitual business—namely early dayparts, like breakfast and solo coffee trips. Click here to read the story at Discussion Questions: What is brand

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The Power and Pitfalls of Gamification

When you walk 10,000 steps in a day, your Fitbit rewards you with a jiggle and some virtual fireworks, giving you a reason to pause and smile with pride. When you practice a foreign language on Duolingo multiple days in a row, you earn a “streak” and are encouraged to

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