Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

Why Uber decided to #MoveWhatMatters

How do you know it’s been an unusual year? When a company that moves people encourages everyone not to move. And Uber did just that in a surprising way: by telling everyone to stay put. With so many communities struggling with the challenges of the COVID-19 pandemic, Uber positioned itself

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Taco Bell wants to reinvent the drive-thru

The drive-thru is getting a makeover. Last week, Taco Bell announced it is launching a new drive-thru restaurant in Brooklyn, Minnesota called “Taco Bell Defy.” A 3,000 square-foot, two-story model, it aims to reimagine the drive-thru for the mobile era as the restaurant industry adapts to the demands of on-demand

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