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Category: Marketing Currents

Flamin’ Hot Mountain Dew coming to torch your taste buds

Confession: I think Flamin’ Hot Cheetos are really hard to eat. Maybe it’s the unrelentingly red visual barrier, or the way they cake onto the fingertips. Perhaps Flamin’ Hot Mountain Dew will fix those issues for me. It’s in a can, no finger contact required. Click here to read the

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Why Uber decided to #MoveWhatMatters

How do you know it’s been an unusual year? When a company that moves people encourages everyone not to move. And Uber did just that in a surprising way: by telling everyone to stay put. With so many communities struggling with the challenges of the COVID-19 pandemic, Uber positioned itself

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Taco Bell wants to reinvent the drive-thru

The drive-thru is getting a makeover. Last week, Taco Bell announced it is launching a new drive-thru restaurant in Brooklyn, Minnesota called “Taco Bell Defy.” A 3,000 square-foot, two-story model, it aims to reimagine the drive-thru for the mobile era as the restaurant industry adapts to the demands of on-demand

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How decorating dorm rooms became a $6.8 billion industry

The “it” bag among a subset of shoppers-in-the-know is adorned with tacky logos, contains a garish combination of two primary colors, and has a kind of glitchy zipper. Despite all this, it is sometimes unavailable due to high demand. You can often find it marked up by 300 percent on

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Consumers Will Jump Ship Over Bad Customer Service, Study Finds

Brands often fail to realize that a good customer experience starts with good customer service. And consumers won’t put up with it, according to the 2021 State of Digital Customer Experience Report. Of the consumers polled, 40% are likely to jump ship from cell phone, cable, utility or insurance companies

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