Marketing Currents - Business and Marketing Current Events

How decorating dorm rooms became a $6.8 billion industry


The “it” bag among a subset of shoppers-in-the-know is adorned with tacky logos, contains a garish combination of two primary colors, and has a kind of glitchy zipper. Despite all this, it is sometimes unavailable due to high demand. You can often find it marked up by 300 percent on third-party marketplace sites.

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Discussion Questions:

  1. What is entrpreneurship?
  2. What do you think might be one key to a successful startup business?
  3. How might this news story represent an example of entrepreneurship?
  4. What are industry trends?
  5. What is one example of an industry trend you can identify from this news story?
  6. Why is it important for businesses to monitor and evaluate industry trends?
  7. If you were an aspiring business owner, how might this story represent an example of a business opportunity?
  8. What is seasonal marketing?
  9. Why is back-to-school season important for some brands (like the ones mentioned in this story)?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.