Marketing Currents - Business and Marketing Current Events

Domino’s Pizza is fighting delivery apps with $50 million in free food


The relationship between restaurants and delivery apps has long been complicated. On the one hand, restaurants routinely rely on delivery apps to get food out to customers when they can’t handle the volume themselves. And during the pandemic, when delivery orders surged, those apps came to many restaurants’ rescues.

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Discussion Questions:

  1. This news story suggests the relationship between resturants and delivery apps has been complicated. What does that mean?
  2. What is distribution?
  3. Why is distribution an important function of marketing?
  4. How might this news story provide an example of distribution?
  5. How do restaurants benefit from the existence of delivery apps?
  6. How do delivery apps benefit from the existence of restaurants?
  7. How did the pandemic create a shift in consumer behavior?
  8. How did that shift impact restaurants?
  9. How did that shift impact delivery apps?
  10. Why is Domino’s “fighting delivery apps” (as suggested in the headline of this news story)?
  11. What is promotion?
  12. What do you think Domino’s hopes to accomplish by giving away $50 million in free food?
  13. How do you think delivery apps like DoorDash will respond?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.