Marketing Currents - Business and Marketing Current Events

Why Uber decided to #MoveWhatMatters


How do you know it’s been an unusual year? When a company that moves people encourages everyone not to move.

And Uber did just that in a surprising way: by telling everyone to stay put. With so many communities struggling with the challenges of the COVID-19 pandemic, Uber positioned itself as a force for good and #MoveWhatMatters.

Click here to read the story at

Discussion Questions:

  1. What is cause related marketing?
  2. Do you think this story demonstrates an example of cause related marketing? Why or why not?
  3. What is market research?
  4. How might this story demonstrate the concept of market research?
  5. According to this story, describe what data from Twitter can tell marketing professionals about consumer expectations for brands?
  6. Why is that data important concept for a marketing professional?
  7. How might brands be able to develop higher levels of brand loyalty by focusing on initiatives that could create positive change in society?
  8. Based on information from this story, describe Uber’s marketing strategy during the pandemic.
  9. Why do you think brands use hashtags in marketing?
  10. Why do you think Uber used this particular hashtag for the campaign? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.