Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

El Pollo Loco launches its first retail shop

El Pollo Loco earlier this month launched its first-ever merchandise store, selling branded shirts, totes and even skateboards designed by Latino creators. Click here to read the story at Discussion Questions: What is a brand? What is branding? Why would El Pollo Loco offer branded merchandise to its customers?

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9 campaigns that struck a chord in 2021

Despite 2021’s unfulfilled promises across many fronts, some creative efforts have proved enduring. They captured the cultural moment or felt keyed into what’s coming, with brands jumping on viral TikTok trends based on classic TV spots or rolling the dice on the emerging concept of a metaverse. A sense of

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The 12 most anticipated tech products of 2022

Depending on the breaks, 2022 could be a very eventful year for new tech products and even whole new tech categories. From gaming to electric vehicles to mixed reality wearables, next year’s releases could even begin a shift in the way we view tech’s role in personal and business life.

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Dew Nation has an opening for a MTN DEW Outpost Ranger

For many people in the Dew Nation, the great outdoors offers that sense of adventure. The new MTN DEW Outpost not only celebrates the majesty of Doe Mountain but it looks to forward a positive conversation on the inspiration that nature provides. Click here to read the story at

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Skittles is Releasing a Candy Dispensing Bed for $1.50 USD

Skittles and Simmons Bedding Company have formed an unlikely alliance, revealing a “Simmons Sweet Sleep Bed” that combines a candy-dispensing unit with a murphy bed. Click here to read the story at Discussion Questions: What is publicity? What is a “stunt” as it relates to marketing? How do marketing stunts

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