Marketing Currents - Business and Marketing Current Events

KFC brings back fried chicken-scented log for holidays, with a woodsy twist


KFC (YUM) is bringing back its famous 11 Herbs & Spices Firelog for the fourth consecutive year. 

The viral holiday staple typically sells out in just hours. And the 2021 edition features new special packaging and an “enhanced extra crispy scent to fill your home with the aroma of KFC’s world-famous fried chicken,” the company said in a statement. 

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Discussion Questions:

  1. What is promotion?
  2. What are the different forms of promotion?
  3. Based on information from this story, describe this promotion from KFC.
  4. What type of promotion is this?
  5. What is packaging?
  6. How can packaging provide brands with marketing opportunities?
  7. Based on information from this story, how would you describe the packaging strategy from KFC for the fire logs?
  8. Why do you think this promotion has been so successful for KFC?
  9. Why do you think KFC launches this promotion around the holidays every year?
  10. What is new about the promotion this year?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.