Marketing Currents - Business and Marketing Current Events

These small cities are getting big tourism ambitions: Spokane, Duluth, Brattleboro


Duane Schlosser discovered Spokane, Washington, by accident. And he’s glad he did.

Schlosser, a retired delivery driver from Loretto, Minnesota, booked a Columbia River cruise for this fall. When it fell through because of the surging COVID-19 delta variant cases, he didn’t know what to do with his nonrefundable airline tickets from Minneapolis to Spokane. 

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Discussion Questions:

  1. What is tourism?
  2. What is destination marketing?
  3. What makes a destination? Are Spokane, Duluth and Brattleboro destinations? Why or why not?
  4. Why might cities like Spokane, Duluth and Brattleboro want to attract more visitors?
  5. How might an uptick in tourism impact those cities?
  6. How has the pandemic impacted travel?
  7. Why is marketing important for those cities hoping to attract more visitors?
  8. According to this story, tourism officials in Brattleboro launched a new campaign during the pandemic. What was it called and what message do you think they hoped to send to tourists through the marketing effort?
  9. If you were a marketing professional working for one of the cities highlighted in this story, what would you do to try to attract more tourists? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.