Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

Pepsi and IHOP Team Up for Limited-Edition Pepsi Maple Syrup Cola

Pepsi is celebrating pancake lovers everywhere with their latest limited-edition flavor. In partnership with restaurant chain IHOP, the soda giant has created Pepsi Maple Syrup Cola — a new beverage that they say “combines the indulgent flavor profile of maple syrup with the crisp, refreshing caramel notes of a Pepsi.” Click

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Why Amazon makes you click a box to redeem coupons

Saving money can take a little extra effort: clipping coupons, searching for a promotional code, signing up for an email list….But Amazon sometimes makes us check a box to save. Huh? Those orange “coupon” banners below the price on Amazon’s online store are a head-scratcher. Click here to read the

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Aerie Flips the Social Media Algorithm Positive for Spring 2022

American Eagle Outfitters, Inc. (NYSE: AEO) announced today the evolution of #AerieREAL focused on sharing positive messages across feeds to help create a safe and happy place for content consumption–extinguishing the negative impact of social media. Click here to read the story at Discussion Questions: What are brand values?

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Buffalo Wild Wings® and MTN DEW® thrill sports fans

Buffalo Wild Wings® and MTN DEW® are bringing sports fans a reason to celebrate by recruiting an all-new exclusive beverage to their lineup: MTN DEW Legend™.  Click here to read the story at Discussion Questions: What is promotion? What are the various types of promotion? What type of promotion

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