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Aerie Flips the Social Media Algorithm Positive for Spring 2022

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American Eagle Outfitters, Inc. (NYSE: AEO) announced today the evolution of #AerieREAL focused on sharing positive messages across feeds to help create a safe and happy place for content consumption–extinguishing the negative impact of social media.

Click here to read the story at businesswire.com.

Discussion Questions:

  1. What are brand values?
  2. What is brand image?
  3. How do brand values impact brand image?
  4. Why is brand image important to a company like Aerie?
  5. What is positioning?
  6. Based on information from this story, how would you describe Aerie’s positioning strategy?
  7. What is a brand ambassador?
  8. What is influencer marketing?
  9. Why are influencers important to Aerie’s marketing?
  10. Why is social media an important part of this Aerie campaign?
  11. Why are hashtags an important component of a social media marketing strategy?
  12. What hashtag is Aerie using for this campaign?
  13. How might that represent its positioning strategy?
  14. What do you think Aerie hopes to accomplish with this marketing campaign?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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