Marketing Currents - Business and Marketing Current Events
Category: Marketing Currents

How Panda Express won over customers with a made-up dish

Panda Express’ orange chicken, the quintessential American Chinese invention that helped bolster a nationwide craze for Chinese takeout, turns 35 on Friday.  The ubiquitous restaurant offering, while deceptively simple, marries a host of Chinese regional flavors with American ingredients. Click here to read the story at nbcnews.com. Discussion Questions: What

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Coke products might look a little different next year

Over the past year, Coca-Cola has experimented with bizarre, limited-time flavors and immersive online experiences. Now, it’s setting its sights on adding more varieties of cans, bottles and value packs to offer cash-strapped consumers more options — even if that ultimately means paying more for less.  Click here to read the story at cnn.com. Discussion

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Oscar Mayer gives away a lifetime supply of bacon for World Vegan Day

Oscar Mayer’s World Vegan Day approach is a less-than conventional means of extending a hand to the vegan population and the growing number of consumers who prioritize sustainability, but it may ironically prove to resonate. Click here to read the story at marketingdive.com. Discussion Questions: What is market segmentation? What

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Alberta marketing campaign encourages Toronto residents to move

The Toronto Transit Commission’s (TTC) Bloor-Yonge subway station is covered with Alberta is Calling posters, displaying messages about better affordability and job opportunities and strongly encouraging Torontonians to move out west. Click here to read the story at toronto.citynews.ca. Discussion Questions: Why might the Province of Alberta want to encourage Toronto residents

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