Marketing Currents - Business and Marketing Current Events

The Hottest App for Teens Is All About Positivity, and It Isn’t TikTok

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In the app, you literally gas people up. That’s why it’s called “Gas.”

The social networking app, which was released in August 2022, allows you to compliment your friends in a series of polls, and it is the No. 1 social networking app (as of press time) on Apple’s App Store — ahead of the timed photo app BeReal.

Click here to read the story at entrepreneur.com.

Discussion Questions:

  1. What is the “Gas” app?
  2. Have you ever heard of the app?
  3. Have you ever used the app?
  4. How does the app work?
  5. How does the developer of the Gas app generate revenue?
  6. Why is that important?
  7. What is market segmentation?
  8. How have the “Gas” app developers segmented the market thus far?
  9. What is a target market?
  10. Who do you think might represent the app’s target audience? Why?
  11. What is entrepreneurship?
  12. How might this story illustrate the concept of entrepreneurship?
  13. What is advertising?
  14. Does the app allow advertising?
  15. What types of brands might be interested in advertising on the Gas platform?
  16. In your opinion, will “Gas” just be a short-term fad or do you think the company can sustain long-term success? Why or why not? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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