Marketing Currents - Business and Marketing Current Events

Alberta marketing campaign encourages Toronto residents to move


The Toronto Transit Commission’s (TTC) Bloor-Yonge subway station is covered with Alberta is Calling posters, displaying messages about better affordability and job opportunities and strongly encouraging Torontonians to move out west.

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Discussion Questions:

  1. Why might the Province of Alberta want to encourage Toronto residents to move?
  2. What is advertising?
  3. Why do companies advertise?
  4. What are the different advertising channels?
  5. What is OOH advertising?
  6. What are the different channels being used for the Alberta is Calling marketing campaign?
  7. What is a tagline?
  8. What is the tagline for this campaign?
  9. What message do you think they hope to communicate with this campaign?
  10. What is market segmentation?
  11. What type of segmentation do you think best describes the Alberta is Calling campaign?
  12. How might this campaign help the Province of Alberta to convince Toronto residents to move?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.