Dollar Tree, the last of the big dollar-store chains selling items for $1 or less, on Tuesday said it was officially “breaking the buck” by adding $1.25 and $1.50 price points in some stores. Click here to read the story at insider.com. Discussion Questions: What is pricing? Why is pricing Read more…
Teacher Note: Consider downloading the “Golf Boom” infographic and PGA Tour case study bundle from SCC’s website. The content is accessible by clicking the “Bonus Content” link from your account page. News story: Golf surged in popularity in 2020 by nearly every metric, as people sought out the socially distanced Read more…
The National Women’s Soccer League has called off games this weekend after a brutal week of negative headlines surrounding toxic environments and imbalances of power among clubs. The league announced the move on Friday. Click here to read the story at cbssports.com. Discussion Questions: What is publicity? How do you Read more…
In a challenging era for car sales, sometimes you need a team of superheroes to help get the metal off the lot. Lexus, the luxury-auto unit of Toyota, is joining with the Marvel band of altruistic aliens known as the Eternals, who are slated to be the focus of the Read more…
The Premier League and Apple’s hit television show Ted Lasso have agreed to a licensing deal worth as much as $680K, according to Matt Slater of The Athletic. Click here to read the story at bleacherreport.com. Discussion Questions: What is licensing? Why do companies investing in licensing deals? In the case of ‘Ted Lasso’ Read more…
When members of the inaugural National Women’s Hockey League take the ice in November, they won’t be representing the same league they’ve known the past six seasons. Click here to read the story at seattletimes.com. Discussion Questions: What is branding? What is rebranding? Why is branding important to a pro Read more…
Move over, Apple and Samsung; there’s a new smartphone maker in town. And surprisingly, it isn’t another tech firm, but the much-beloved fast-food chain Wendy’s. Click here to read the story at designtaxi.com. Discussion Questions: What is digital marketing? Why do you think apps are important to a brand’s overall Read more…
“Alexa, ask Astro to come in here.” I’m sitting on a couch in a simulated living room at Amazon’s Lab126 product R&D lab in Sunnyvale, California. Amazon VP of products Charlie Tritschler, who has been describing the company’s new home robot to me, is summoning the bot from another room, Read more…
Ford, following in the footsteps of Ferrari, is increasing its non-automotive merchandise in an effort to create a wider ranging brand. The company just hired Alexandra Ford English, daughter of Ford executive chair Bill Ford and great-great granddaughter of Henry Ford, to the newly-created position of global brand merchandising director. Read more…
One person’s trash can feed someone else in need … and likely wasn’t even trash in the first place. An estimated 1.4 billion tons of food is wasted each year, with 40 million tons coming from the U.S., more than any other country in the world, per Dole Sunshine. Click Read more…