Marketing Currents - Business and Marketing Current Events

Wendy’s Creates Its Own Smartphones With Witty Voice Assistant Named Wendy

[displaycategories]

Move over, Apple and Samsung; there’s a new smartphone maker in town. And surprisingly, it isn’t another tech firm, but the much-beloved fast-food chain Wendy’s.

Click here to read the story at designtaxi.com.

Discussion Questions:

  1. What is digital marketing?
  2. Why do you think apps are important to a brand’s overall digital marketing strategy?
  3. What is promotion?
  4. Based on information from this story, describe what the Wendy’s phone might look like and how it might function.
  5. What do you think Wendy’s hopes to accomplish with this promotion? Do you think they plan to sell a lot of smartphones?
  6. What is publicity?
  7. How might this promotion from Wendy’s generate publicity for the brand?
  8. How might Wendy’s benefit from that publicity?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

SEARCH MARKETING CURRENTS:

RECENT POSTS

POST CATEGORIES

MARKETING CURRENTS ARCHIVE

FOLLOW SCC