Philadelphia 76ers President of Business Operations Chris Heck discusses the 76ers new six-year jersey patch deal with Crypto.com and the upcoming NBA season. Click here to watch the video on news.yahoo.com. Discussion Questions: What is crypto? What is sponsorship? How do brands determine which sports and entertainment properties to sponsor? What is Read more…
As the NFL season kicks off, brands looking for savvy ways to tap into fan culture need look no further than the Kansas City Chiefs. The team’s engagement on social media is stronger than any other team in the league, with a reach of 8.19% of the NFL’s online fan Read more…
In “The Variant,” an episode from the Disney+ hit streaming show Loki, it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin toilet paper, Dove soap, and Arm & Hammer deodorant. At one point, Loki barrels down an aisle with Read more…
Streaming has been getting more and more of a foothold on the sports and entertainment industry. Especially in sports, there is more of a streaming presence if a league has recently signed a new rights deal. Click here to read the story at awfulannouncing.com. Discussion Questions: What are broadcast rights? Read more…
The Ryder Cup has brought people from all over to southeastern Wisconsin including the Milwaukee area. And that’s good news for the city’s tourism. Click here to read the story at fox6now.com. Discussion Questions: What is fandom? Do you think the Ryder Cup enjoys the same levels of fandom as Read more…
Taco Bell is testing a tasty monthly subscription service. In about 20 participating restaurants across Tucson, Arizona, customers can pay between $5 to $10 per month for a Taco Lover’s Pass, which gives subscribers one taco a day for 30 days. The app-based program is currently active until November 24. Read more…
The Oregon-based coffee chain rang its IPO bell on the Nasdaq this Wednesday. The company, which was founded three decades ago by a couple dairy farmers with a pushcart, and whose menu includes beverages like chocolate macadamia nut espresso and nitro infused cold brew, is now trading under the ticker Read more…
Despite the COVID-19 pandemic, 2020 saw more false advertising food and beverage cases filed than any year prior, continuing a trend in this area. One hundred seventy-seven actions were filed in 2019, up from 164 in 2018, and 145 in 2016 and 2017. To put these numbers in context, there Read more…
While most companies struggled early in the pandemic, Peloton was increasing its forecasts. Now, the connected-fitness pioneer is doing the opposite. In its Q4 earnings call, the company posted a $313.2m loss, and a lower-than-expected forecast for Q1 2022. So what happened? Click here to read the story at thehustle.co Read more…
Last Saturday, after a three-mile hike through the Presidio, I stood in a throng of tourists looking at the Golden Gate Bridge. As the crowd snapped photos of the landmark, I decided to join in. Click here to read the story at nytimes.com. Discussion Questions: What is product development? What Read more…