Marketing Currents - Business and Marketing Current Events

False advertising lawsuits are ramping up in food and beverage


Despite the COVID-19 pandemic, 2020 saw more false advertising food and beverage cases filed than any year prior, continuing a trend in this area. One hundred seventy-seven actions were filed in 2019, up from 164 in 2018, and 145 in 2016 and 2017. To put these numbers in context, there were only 53 of these cases filed in 2011.

Click here to read the story at food

Discussion Questions:

  1. What is positioning?
  2. How do marketers use packaging and labeling to help sell products?
  3. How can packaging, labeling and positioning help a brand to sell more products?
  4. What is false advertising?
  5. What are ethics?
  6. Is false advertising legal?
  7. Is false advertising ethical?
  8. Why do you think false advertising cases in food and beverage are on the rise?
  9. Who is responsible for regulating advertising and labeling in the United States?
  10. Why is it important for them to protect consumers?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.