Marketing Currents - Business and Marketing Current Events

Starbucks rival rising: Dutch Bros stock price gets a jolt on the Nasdaq after IPO


The Oregon-based coffee chain rang its IPO bell on the Nasdaq this Wednesday. The company, which was founded three decades ago by a couple dairy farmers with a pushcart, and whose menu includes beverages like chocolate macadamia nut espresso and nitro infused cold brew, is now trading under the ticker “BROS.”

Click here to read the story at fastcompany.

Discussion Questions:

  1. What is a stock?
  2. What is an IPO?
  3. Why is stock price important to a company?
  4. What does it mean to “go public” from a stock market perspective?
  5. Why would Dutch Bros want to go public?
  6. What is competition?
  7. What are the different forms of competition?
  8. What type of competition might Dutch Bros represent to Starbucks?
  9. In your opinion, would Dutch Bros be a risky investment? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.