Marketing Currents - Business and Marketing Current Events

Smart Glasses Made Google Look Dumb. Now Facebook Is Giving Them a Try.


Last Saturday, after a three-mile hike through the Presidio, I stood in a throng of tourists looking at the Golden Gate Bridge. As the crowd snapped photos of the landmark, I decided to join in.

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Discussion Questions:

  1. What is product development?
  2. What factors do you think Facebook had to consider when developing the new product? Be prepared to discuss your ideas in class.
  3. Why do you think Facebook partnered with Ray-Ban to develop this product?
  4. Why do you think Ray-Ban would want to partner with Facebook?
  5. What is positioning?
  6. How would you describe Facebook’s positioning strategy for its Smart Glasses product?
  7. What is product differentiation?
  8. Why is it important that Facebook differentiate its smart glasses product from similar products that have failed in the past?
  9. How is Facebook differentiating its Smart Glasses product from similar products from competitors that have failed in the past?
  10. What features do you think would be necessary for a product like this to gain popularity with consumers?
  11. Would you ever wear these glasses? Why or why not? Why might that information be valuable to marketing professionals at Facebook or Ray-Ban?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.