The NBA today unveiled the state-of-the-art full video LED court, developed by ASB GlassFloor, that will be used for NBA All-Star 2024 events taking place at Lucas Oil Stadium. Click here to read the story at nba.com. Discussion Questions:
In January, as Inter Miami arrived in El Salvador for its first preseason match of 2024, hundreds of cheering fans greeted the team’s convoy of pink buses, jostling past one another just to catch a glimpse of, arguably, the most famous athlete on the planet, Lionel Messi. Click here to Read more…
Disney is investing $1.5 billion in “Fortnite” developer Epic Games in what will be the Mouse House’s “biggest foray into the game space ever,” Disney CEO Bob Iger announced Wednesday. Click here to read the story at variety.com. Discussion Questions:
You can now submit your dream Whopper toppings for a chance to win $1 million, Burger King announced Monday. Click here to read the story at usatoday.com. * TEACHER SUGGESTION: A Burger King “Royal Perks” loyalty program account is required to enter Burger King’s contest, either on a website or Read more…
For marketers who don’t have the deep pockets or steely nerve to buy a commercial during Super Bowl 58, Liquid Death has a proposition: put your ad on 500,000 of the brand’s packages and get nearly double the reach of the football matchup. Click here to read the story adweek.com. Read more…
It’s over, but at least you have pizza. Starting Feb. 6, customers can order “Goodbye Pies” from Pizza Hut to be delivered to your soon-to-be ex. Click here to read the story at people.com. Discussion Questions:
Candy manufacturers are just beginning to recover from the toll of elevated sugar prices. Now, depleted cocoa supplies will leave chocolate confectioners with little choice but to raise prices, potentially limiting future sales growth. Click here to read the story at fooddive.com. Discussion Questions:
Today, the Crystal Light® brand debuts three innovative additions to its portfolio for the first time in over a decade with the launch of Mixology, Immunity and Energy product lines. Click here to read the story at finance.yahoo.com. Discussion Questions:
Running an ad during the Super Bowl broadcast costs a lot of money. Aside from the reported $7 million for a 30-second ad buy, there are huge production costs and, most likely, a big celebrity fee on top. Click here to read the story at adweek.com. Discussion Questions:
Celebrity spokespeople can be an asset to a business–but when it comes to ads, they may not be a brand’s best option. Click here to read the story at inc.com. Discussion Questions: