Competitive Edge - Sports & Entertainment Marketing News

NBA unveils state-of-the-art LED court for All-Star 2024 events taking place at Lucas Oil Stadium


The NBA today unveiled the state-of-the-art full video LED court, developed by ASB GlassFloor, that will be used for NBA All-Star 2024 events taking place at Lucas Oil Stadium.

Click here to read the story at

Discussion Questions:

  1. What is technology?
  2. Why is technology important in the sports and entertainment industry?
  3. What is a product?
  4. What is one example of a team, league, athlete, musician, or movie studio using technology to improve the product?
  5. How does tech influence the way you consume sports and entertainment?
  6. Why would the NBA introduce an LED court like the one they are using for the All-Star Game?
  7. Do you think this could help to attract more viewers for the event?
  8. Why is that important?
  9. How might the new court provide an innovation for advertising and sponsorship in sports?
  10. Do you think the league might consider using LED courts during the regular season at some point? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors