• Home
  • About SCC
    • About SCC
    • Contact SCC
    • Privacy Policy
  • Curriculum
    • Request a Sample
    • Business of Sports & Entertainment
    • Marketing Insights
    • Sports Business Program
    • Current Events Programs
    • Student Competitions
      • Hall of Champions
    • Certificate Programs & Mini Curriculum
  • BUY NOW!
  • SCC Events
    • SCC Events Program
    • Portland Sports Business Experience
    • Upcoming Events
    • Past Events
    • Front Office Huddle
  • Register
  • My Account
  • Login

Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
11.4 - Cause Marketing

Hyundai Partners With WWE, United Nations

Hyundai is partnering with World Wrestllng Entertainment and the United Nations for two separate activations.  The WWE project is a 10-episode content series called “Drive For Better.” It features WWE Superstars telling stories and taking part in appearances across the country that demonstrate WWE and Hyundai’s mutual dedication to enriching Read more…

By Chris Lindauer, 5 years09/26/2020 ago
Advertising

Amazon Tells Echelon Fitness to Stop Selling $500 Prime Bike

Amazon.com Inc. told Echelon Fitness to stop selling an exercise bike that was promoted and branded as a product developed in partnership with the e-commerce giant. Click here to read the story from finance.yahoo.com. Questions for Classroom Discussion What is competition? How do you think competition between companies impacts you as a Read more…

By Chris Lindauer, 5 years09/26/2020 ago
Differentiation

Elon Musk says Tesla’s full self-driving Autopilot is coming soon and it’s ‘clearly going to work’

The full-self driving car is about to take a step closer to reality. Tesla CEO Elon Musk said Tuesday that the test version of company’s Autopilot system will be released in “a month or so.” While he didn’t describe its capabilities, Musk said that once it’s out, “you’ll see what it’s Read more…

By Chris Lindauer, 5 years09/26/2020 ago
Brands

Bagel Bites dips into Twitter debate about how dogs should wear pants

Kraft Heinz brand Bagel Bites asked Twitter users to decide “How should a dog wear pants?” as part of its celebration of National Dog Week, which runs Sept. 20-26, per information emailed to Mobile Marketer. It has received more than 73,000 votes as of press time. Click here to read the story Read more…

By Chris Lindauer, 5 years09/26/2020 ago
Brand Loyalty

Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A

A new report on shifts in brand loyalty offers a closer look at how consumers favor brands that give them what they need during the pandemic — and shake off those that don’t.  Brand Keys’ new annual ranking finds that while Amazon retains the No. 1 spot, 20% of the Read more…

By Chris Lindauer, 5 years09/26/2020 ago
Marketing Currents

Burger King is now listing its Whopper ingredients on the wrapper — here’s why

Burger King long had a slogan “Have It Your Way” in regard to its burgers, but its new Whopper wrapper has more of “here’s our way” approach, as it reveals exactly what’s inside its burger.  Burger King announced Thursday that its famous Whopper “now features no colors, no flavors and Read more…

By Chris Lindauer, 5 years09/20/2020 ago
Branding

PepsiCo’s new DriftWell aimed at aiding relaxation and sleep

While most soft drink companies give consumers a boost with caffeine, PepsiCo has created a beverage that’s meant to help people catch some Zs. The multibillion-dollar beverage giant announced it will be releasing a new water-based drink called DriftWell. Click here to read the story from foxbusiness.com. Questions for Classroom Discussion: What is Read more…

By Chris Lindauer, 5 years09/20/2020 ago
Innovation

Facebook’s Ray-Ban glasses are coming in 2021

The glasses will put Facebook apps and other content inside a pair of Luxottica’s Ray-Ban glasses, the companies say, and help people stay better connected to their friends and family. The companies revealed little about the eventual smart glasses.  Click here to read the story from fastcompany.com. Questions for Classroom Discussion What is Read more…

By Chris Lindauer, 5 years09/20/2020 ago
Entrepreneurship

How This 24-Year-Old Entrepreneur Pulled Off a Coronavirus Pivot Before His Company Even Launched

When the coronavirus struck the U.S. in January, 24-year-old Dakota Hendrickson was just weeks away from launching his nanofiber HVAC air filter startup, Filti. Suddenly making filters for facemasks became an even better idea. “I will not forget the minute we flipped [the website] on,” says Hendrickson. It was March 27 Read more…

By Chris Lindauer, 5 years09/20/2020 ago
Competition

Looking to push an advantage, McDonald’s ramps up its marketing

McDonald’s on Wednesday will debut Spicy Chicken McNuggets, which will be the first new flavor of the popular product in the U.S. since its 1983 debut. But it also represents the second major marketing effort by the Chicago-based burger giant over the past several days, following the debut last week of Read more…

By Chris Lindauer, 5 years09/20/2020 ago

Posts pagination

Previous 1 … 162 163 164 … 175 Next
  • Home
  • About SCC
  • SCC Events Program
  • Certificate Program
  • Our Curriculum
  • Privacy Policy
  • Contact
© Copyright 2020-2025, Sports Career Consulting, LLC. All Rights Reserved.