Marketing Currents - Business and Marketing Current Events

Looking to push an advantage, McDonald’s ramps up its marketing


McDonald’s on Wednesday will debut Spicy Chicken McNuggets, which will be the first new flavor of the popular product in the U.S. since its 1983 debut. But it also represents the second major marketing effort by the Chicago-based burger giant over the past several days, following the debut last week of the Travis Scott partnership. That promotion has been so popular that people have stolen the promotional posters from restaurants to sell on eBay, where some people are even selling receipts.

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Questions for Classroom Discussion

  1. What is competition?
  2. How do you think McDonald’s marketing strategy is designed to gain an edge on the competition?
  3. What is promotion?
  4. What is McDonald’s doing to promote the new spicy nuggets product?
  5. What is McDonald’s doing to promote orders through Uber Eats? Why do you think they are encouraging customers to order through Uber Eats?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.