The J.C. Penney Company on Wednesday (Oct. 25) revealed a glimpse into its holiday marketing playbook, including a deluge of savings opportunities and giveaways, video ads, a social media “Penney Prepper” challenge, paid creator partnerships and more. Click here to read the story at marketingdive.com. Discussion Questions:
When you’re in the mood to slurp up the salty, soupy staple that is Cup Noodles, you’ll no longer need to heat up water. Click here to read the story at today.com. Discussion Questions:
General Motors is changing the tagline on its Chevrolet brand as it rolls out some redesigned gasoline vehicles and new electric vehicles over the next several months. Click here to read the story at freep.com. Discussion Questions:
Pizza Hut is getting in on the “girl math” social media trend by discounting a number of popular menu items and teaming with a well-known influencer. Click here to read the story at themessenger.com. Discussion Questions:
Buddy the Elf, what’s your favorite color? Pottery Barn launched its new colorful and cheerful home collaboration inspired by the classic holiday film “Elf.” Click here to read the story at foxbusiness.com. Discussion Questions:
Another sign that it’s Taylor Swift and Travis Kelce’s world and we’re just living in it: the Kansas City Chiefs tight end has his own BBQ on sale at Walmart. Click here to read the story at usatoday.com. Discussion Questions:
The NBA hopes to get fans to spend longer periods of time with their favorite sport by using its mobile app to fill in the gaps between game watching. Click here to read the story at variety.com. Discussion Questions:
his year marks the first time in the 14-year history of SportsPro’s 50 Most Marketable Athletes that qualitative research has been integrated with quantitative metrics to determine the final ranking. SportsPro and NorthStar’s methodology comprised three main assessment stages. First, the entire sports ecosystem was mapped out and narrowed Read more…
Just in time for the start of the NBA season, the global award-winning brand Skechers hits the hardwood with its inaugural line of technical basketball shoes that offer elite performance and all-star quality for every level of athlete. Click here to read the story at si.com. Discussion Questions:
Formula One is strategically working to boost its popularity in the United States through the highly anticipated Las Vegas Grand Prix scheduled for Nov. 16. The event marks a pivotal moment in Formula One’s efforts to broaden its fan base and establish a stronger presence in the American market. Click Read more…