Marketing Currents - Business and Marketing Current Events

Instant ramen Cup Noodles will be microwavable, changing from foam to paper cup


When you’re in the mood to slurp up the salty, soupy staple that is Cup Noodles, you’ll no longer need to heat up water.

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Discussion Questions:

  1. What is packaging?
  2. Why is packaging important in business?
  3. What are the two primary purposes of packaging?
  4. What is sustainability?
  5. What are ethics?
  6. From an ethics perspective, do businesses have a responsibility to focus on sustainability? Why or why not?
  7. Why do you think Cup Noodles is changing its packaging from foam to paper?
  8. How might the decision from Cup Noodles to change its packaging represent an example of both purposes of packaging?
  9. Based on what Nissin’s Earth Food Challenge 2030, based on what you learned from this story.
  10. Why do you think Nissin feels it is important to prioritize sustainability? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.