Marketing Currents - Business and Marketing Current Events

Pottery Barn launches ‘Elf’ collection inspired by the holiday film: See the Buddy the Elf-themed products


Buddy the Elf, what’s your favorite color? 

Pottery Barn launched its new colorful and cheerful home collaboration inspired by the classic holiday film “Elf.”

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Discussion Questions:

  1. What is the marketing mix?
  2. What is promotion?
  3. Why is promotion an important part of the marketing mix?
  4. What are the different types of promotion?
  5. How would you describe this promotion from Pottery Barn?
  6. Why do you think promotion is important to Pottery Barn?
  7. What is licensing?
  8. Why do you think Pottery Barn needs a license to use Buddy the Elf in any products it offers?
  9. Why do you think they would want to offer Buddy the Elf themed products?
  10. Do you think these products will be popular sellers? Why or why not?
  11. Even if customers don’t buy Buddy the Elf products while visiting stores, how might this promotion still benefit Pottery Barn?
  12. What is seasonal marketing?
  13. Why are the holidays an important time of year for retailers like Pottery Barn?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.