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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
Distribution

Prebiotic soda Olipop approaches $200 million in annual sales — and CEO says Coca-Cola and PepsiCo have already come knocking

Prebiotic soda maker Olipop is set to cross $200 million in annual sales this year, just five years after it arrived on grocery store shelves. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
Consumer Behavior

Consumers push back on higher prices amid inflation woes

McDonald’s customers are more reluctant to add fries to their order, grocery shoppers are less willing to swallow the elevated price of Unilever mayonnaise and Target customers are balking at some high-priced items. Click here to read the story at abcnews.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
Brand Loyalty

Sweetgreen is asking customers to pay $10 a month for its new loyalty program

Sweetgreen has a Monday and Friday problem.  The salad-and-grain-bowl chain was riding high pre-pandemic as increasing numbers of office workers relied on it for their daily desk salads.  Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years04/30/2023 ago
Branding

Price war? Tesla drops the Model Y starting price below the average U.S. vehicle cost

Tesla Inc. is now charging less for the cheapest version of the Model Y sport utility vehicle than what the typical new vehicle sells for in the U.S., a threshold Elon Musk crossed in blazing fashion. Click here to read the story at latimes.com. Discussion Questions:

By Chris Lindauer, 2 years04/30/2023 ago
Branding

How Bazooka Gum uses nostalgia to drive sweet success

In 1947, Topps created a bright pink bubble gum square with an initially tough chew, a sweet smell and powerful sugary taste of fruit and cotton candy. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years04/30/2023 ago
Brands

Why these chunky, ugly running shoes are selling like crazy

Sneakers designed to feel like running barefoot used to be the hottest phenomenon in exercise. Now, the opposite is true. The ugliest, chunkiest sneaker brand is flying off the shelves. Click here to read the story at cnn.com. Discussion Questions:

By Chris Lindauer, 2 years04/30/2023 ago
Business Plan

Bed Bath & the great Beyond: How the home-goods giant went bankrupt

A total of 10 shoppers meandered the vast and visibly sparse aisles of a Bed Bath & Beyond in Northern Virginia on a recent Sunday. Click here to read the story at npr.org. Discussion Questions:

By Chris Lindauer, 2 years04/30/2023 ago
2.5 - Event Management & Marketing

NFL Draft, World Cup each expected to generate $100M-plus in economic impact

Both the 2023 NFL Draft and 2026 FIFA World Cup will have an expected economic impact of more than $100 million, according to Kansas City, Missouri. Click here to read the story at kshb.com. Discussion Questions:

By Chris Lindauer, 2 years04/29/2023 ago
2.2 - What is SEM

NASCAR Has a Marketing Problem

From the mid-1990s to the early 2000s, NASCAR exploded in popularity. Click here to read the story at frontstretch.com. Discussion Questions:

By Chris Lindauer, 2 years04/29/2023 ago
11.3 - Social Issues in SEM

When you realize your favorite new song was written and performed by … AI

Music fans responded with disbelief this week to the release on streaming and social media platforms of the viral song “Heart on My Sleeve.”  Click here to read the story at npr.org. Discussion Questions:

By Chris Lindauer, 2 years04/29/2023 ago

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