Competitive Edge - Sports & Entertainment Marketing News

NFL Draft, World Cup each expected to generate $100M-plus in economic impact


Both the 2023 NFL Draft and 2026 FIFA World Cup will have an expected economic impact of more than $100 million, according to Kansas City, Missouri.

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Discussion Questions:

  1. What is a mega event?
  2. What is economic impact?
  3. What is a direct effect as it relates to economic impact?
  4. What is an indirect effect?
  5. Why is economic impact important to the cities that host events?
  6. How is economic impact measured?
  7. What is an economic impact study?
  8. Are all economic impact studies accurate? Why or why not?
  9. Why do cities conduct economic impact studies?
  10. According to this story, how will the 2023 NFL Draft and 2026 FIFA World Cup impact the Kansas City economy?
  11. What is the difference between event management and event marketing?
  12. Why is event marketing important to the NFL Draft and FIFA World Cup?
  13. What challenges might the city face from an event management perspective for mega events like the NFL Draft and the FIFA World Cup?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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