Chipotle Mexican Grill announced Wednesday it will open a new spinoff restaurant, Farmesa, a “fresh eatery concept” serving customizable bowls in California. Click here to read the story at usatoday.com. Discussion Questions:
Kraft Heinz said on Wednesday it would hit pause on further price hikes for its quick-fix meals and condiments, as consumers turn increasingly sensitive to persistently high inflation. Click here to read the story at reuters.com. Discussion Questions:
When a NASCAR driver goes into the free market, they often have to not only show what they can do on the track, but the value they can bring to the team when it comes to sponsorship. Click here to read the story at Forbes.com. Discussion Questions:
When the Chicago Bulls first came to Paris for a pair of exhibition games in the 1997 McDonald’s Championship, they were on top of the basketball world. Click here to read the story at espn.com. Discussion Questions:
Load management is now an anchor, dragging down Stern’s marketing blueprint and the NBA’s one-sided relationship with its fans to the depths of fraud. Click here to read the story at si.com. Discussion Questions:
Starting tomorrow, the entire basketball world sets its sights on Salt Lake City, Utah, for NBA All-Star Weekend. Click here to read the story at si.com. Discussion Questions:
Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more. Click here to read the story at marketingdive.com. Discussion Questions:
Automakers — historically among the largest Super Bowl advertisers — are mostly bypassing this Sunday’s NFL championship game to preserve cash or spend ad dollars elsewhere. Click here to read the story at cnbc.com. Discussion Questions:
While the football and the halftime show take center stage, the Super Bowl wouldn’t be the same without the influx of big-budget ads breaking up the action. Click here to read the story at newsweek.com. Discussion Questions:
The Super Bowl is always high stakes for advertisers — but this year expect more hair-raising, goosebump-inducing and heart-churning than ever before from senior marketers. Click here to read the story at digiday.com. Discussion Questions: