Competitive Edge - Sports & Entertainment Marketing News

Opinion: NBA load management is a load of deceit for fed up fans

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Load management is now an anchor, dragging down Stern’s marketing blueprint and the NBA’s one-sided relationship with its fans to the depths of fraud.

Click here to read the story at si.com.

Discussion Questions:

  1. What is a product?
  2. What is the difference between a product and a service?
  3. Is the NBA a product or a service?
  4. Why is it important for the NBA to provide a quality product or service?
  5. What factors might impact the quality of that product or service?
  6. What is load management as it relates to the NBA?
  7. How do you think that impacts the quality of the product or service?
  8. Why do you think teams engage in the practice of load management?
  9. In your opinion, is load management a problem in the NBA?
  10. If so, what could the NBA do to manage the situation?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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