Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
D’Ernest Johnson was pretty sure the Jacksonville Jaguars fans were booing. The running back didn’t understand why because the game between his team, the Cleveland Browns, and the Jaguars in 2020 at EverBank Field was tight. Plus, the “booing” was happening during breaks in play, and that didn’t make sense, either. Click here to Read more…
The whispers in the golf world are becoming a shocking reality. Jon Rahm is leaving the PGA Tour for LIV Golf this week, the Wall Street Journal reported Thursday. Click here to read the story at nypost.com. Discussion Questions:
As football season heats up with championship games just around the corner, football fans may need an extra boost of encouragement (as well as fiber and plant-based protein) to cheer their team on to victory at their next tailgate. Click here to read the story at prnewswire.com. Discussion Questions:
Cheez-It is hoping that college football fans’ fervor for their favorite teams will translate to its cheese-coated crackers with the colorful on-field experiences at the Citrus Bowl on Jan. 1. Click here to read the story at marketingdive.com. Discussion Questions:
The A’s are slated to move to Las Vegas. It would be better for the brand to stay in Oakland and let Las Vegas embrace a new beginning. Click here to read the story at forbes.com. Discussion Questions:
New Balance basketball has added another star to their already impressive stable, with Cleveland Cavaliers guard Darius Garland announcing that he is signing to the brand. Click here to read the story at sportingnews.com. Discussion Questions:
Women’s sports have been growing in popularity for decades. Recent sporting events, including the March Madness finale, the US Open Championship, and the Women’s World Cup, have put a spotlight on women’s sports, gaining widespread attention and breaking television and live viewing records. Click here to read the story at Read more…
The Orlando Magic are innovating the season ticket membership with their unique virtual currency, Magic Money. This unique offering gives fans the freedom and flexibility to personalize their season ticket experience, transforming what was once considered a rigid product into a more adaptable and valuable opportunity. Click here to read Read more…
Travis Kelce’s spelling mistakes over 10 years ago are inspiring a change to a Chipotle restaurant. Click here to read the story at yahoo.com. Discussion Questions:
Thanks to a little show called Drive to Survive, as well as fresh ownership by way of Liberty Media, Formula 1 has never been more popular. Click here to read the story at vox.com. Discussion Questions: