Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Celsius today announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (“Alani Nu”) for $1.8 billion, including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock. Click here to read the story at businesswire.com. Read more…
Welcome to Marketing Currents: Your Weekly Business & Marketing Current Events News Welcome SCC members and thank you for subscribing to Marketing Currents for the 2023-24 school year! USING MARKETING CURRENTS: Each week, we will post headlines highlighting creative and unique marketing campaigns. Articles with suggested questions for discussion will Read more…
Liquid Death has built a $1.4 billion brand by being as eye-catching as possible. Its latest marketing stunt is taking things to the next level. Click here to read the story at cnbc.com. Discussion Questions:
The Mexican chain proves how it can take over culinary news in the restaurant industry time and time again. Click here to read the story at qsrmagazine.com. Discussion Questions:
Amid rising consumer demand for secondhand fashion, the e-commerce platforms that helped create the online thrifting economy are working to tempt specific audience cohorts in the hope of coming out on top. Click here to read the story at digiday.com. Discussion Questions:
A new study shows nearly 80% of Americans see fast food as a “luxury” and are eating it less often. Click here to read more at usatoday.com. Discussion Questions:
For its biggest marketing push to date, Gatorade is throwing it back to the ’90s. The PepsiCo brand’s latest campaign, called “It Hasn’t Changed,” is based on a decades-old tagline, “Is it in you?,” which anchored a campaign hinging on the idea that drinking Gatorade would help athletes perform at Read more…
Google is set to start mixing ads into its new AI-generated search answers. It’s a test of how the company’s biggest revenue stream can adapt to the age of generative AI. Click here to read the story at wired.com. Discussion Questions:
France’s postal service is expected to raise quite a bit of dough after releasing a brand new scratch-and-sniff stamp that smells like a baguette with just over two months to go until the 2024 Olympic Summer Games in Paris. Click here to read the story at abcnews.com. Discussion Questions: