Branding
Kit Kat Cereal is hitting US shelves
Who wants a big bowl of “chocolatey crispy deliciousness” for breakfast? Click here to read the story at cnn.com. Discussion Questions:
Branding
Inside Agent Rich Paul and New Balance’s Plans to Bring Energy to Sportswear
Klutch Sports founder Rich Paul made headlines in December 2021 when he collaborated with New Balance on a footwear and apparel collection, highlighted by a new-look 550 shoe. Click here to read the story at footwearnews.com. Discussion Questions:
Branding
Taco Tuesday throwdown: Taco Bell challenges Taco John’s to ‘liberate’ trademark
Taco Bell is asking the U.S. regulators for permission to use the phrase “Taco Tuesday,” originally trademarked by Taco John’s. Click here to read the story at usatoday.com. Discussion Questions:
Branding
Gen Zers Might Buy Your Product if Its Logo Slays
Several major brands have unveiled significant changes to their visual identities in 2023, including PepsiCo Inc.’s Pepsi, the Coca-Cola Co.’s Fanta and Nokia Corp. But rebrands, much like art, are often polarizing, especially when done after a long period of time. Click here to read the story at morningconsult.com Discussion Questions:
Advertising
Oscar Mayer says goodbye to the historic Weinermobile. Next up: the Frankmobile.
It’s impossible not to recognize and the name rolls off the tongue — Oscar Mayer’s hotdog-styled vehicle has been eliciting some kind of reaction by viewers ever since the original model first hit the road in 1936. Click here to read the story at businessinsider.com. Discussion Questions:
Branding
Blue Bell Drops a Dr Pepper Ice Cream Flavor
Why sip on an ice cream float when you can eat it by the half-gallon? Click here to read the story at people.com. Discussion Questions:
Brand Loyalty
Cholula Branches Out With First Ever Line Of Salsa And Taco Seasoning
Take heed, heat seekers and hot sauce heads. Cholula, makers of one of the most iconic, unique, and popular Mexican hot sauces, has just announced that it’s branching out with a line of three different salsas and three varieties of taco seasoning. Click here to read the story at tastingtable.com. Discussion Read more…
Branding
Lulu who? A cult brand takes on the booming culture of ‘dupes’
Scroll through TikTok, and there’s a dupe for seemingly everything. Don’t want to spend $98 on lululemon leggings? Try these $27 alternatives. If a Skims bodysuit is too much, a smiling influencer will show you exactly where you can find a similar one in their Amazon storefront. Click here to Read more…
Branding
See’s Candies® Launches “Chocolate Shop” Scented Candle
See’s Candies, the California-based candy company, unveils their first ever and newest item, the “Chocolate Shop” candle. Click here to read the story at finance.yahoo.com. Discussion Questions:
Branding
Mercedes-Benz and Maybach Just Dropped a Line of Sleek Leather Travel Bags
The three-pointed star isn’t exactly known for designer bags, but that could soon change. Click here to read the story at robbreport.com. Discussion Questions: