Marketing Currents - Business and Marketing Current Events

Blue Bell Drops a Dr Pepper Ice Cream Flavor

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Why sip on an ice cream float when you can eat it by the half-gallon?

Click here to read the story at people.com.

Discussion Questions:

  1. What is branding?
  2. What is co-branding?
  3. Why do businesses and brands collaborate on co-branded projects?
  4. How might Blue Bell benefit from this partnership?
  5. How might Dr Pepper benefit?
  6. What do you think each brand hopes to accomplish through the partnership?
  7. What is an industry trend?
  8. Why do you think brand collaborations are such a popular marketing trend?
  9. What is social media marketing?
  10. According to this story, Blue Bell Creameries teased the new flavor on social media. Which platform did they use?
  11. Why do you think they chose that particular platform?
  12. What is “place” as it relates to the marketing mix?
  13. Why is the new flavor only available in roughly half the states in the United States?
  14. How might that represent an example of the concept of place?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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