Marketing Currents - Business and Marketing Current Events

Inside Agent Rich Paul and New Balance’s Plans to Bring Energy to Sportswear


Klutch Sports founder Rich Paul made headlines in December 2021 when he collaborated with New Balance on a footwear and apparel collection, highlighted by a new-look 550 shoe.

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Discussion Questions:

  1. What is a co-branded product?
  2. Which two brands are collaborating based on information from this story?
  3. Why do brands collaborate on projects like this one?
  4. How might New Balance benefit from the partnership?
  5. How might Klutch Sports benefit?
  6. What is the new sportswear line being called?
  7. Why do you think they decided to call it that?
  8. How might determining a name for the new line represent an example of brand building?
  9. Why is a name important?
  10. In your opinion, will the brand be successful in the long term? Why or why not? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.