Marketing Currents - Business and Marketing Current Events

Kit Kat Cereal is hitting US shelves

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Who wants a big bowl of “chocolatey crispy deliciousness” for breakfast?

Click here to read the story at cnn.com.

Discussion Questions:

  1. What is a brand?
  2. What is brand extension?
  3. How might this story represent an example of brand extension?
  4. Why would a brand be interested in a brand extension?
  5. What risks might be associated with that strategy?
  6. What is a product life cycle?
  7. At what stage of the product life cycle is Kit Kat Cereal?
  8. What challenges might General Mills face as they promote the new product?
  9. What is a target market?
  10. Who might represent the target market for the new Kit Kat Cereal?
  11. How would you promote the new product if you were putting together a marketing campaign intended to reach that target market? Be prepared to share your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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