Marketing Currents - Business and Marketing Current Events

Ad of the Day: New Red Baron promo spoofs the Netflix password sharing crackdown

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Frozen pizza brand Red Baron has today dished out a cheesy promotion that pokes light fun at Netflix’s recent crackdown on password sharing.

Click here to read the story at thedrum.com.

Discussion Questions:

  1. What is advertising?
  2. What is publicity?
  3. Are advertising and publicity the same thing? Why or why not?
  4. Why do brands advertise?
  5. How would you describe the publicity surrounding Netflix and their decision to crack down on password sharing?
  6. Who is Red Baron? What type of company are they?
  7. How would you describe Red Baron’s brand?
  8. How is Red Baron trying to capitalize on that publicity?
  9. What is the difference between paid and earned advertising?
  10. Which best describes this campaign from Red Baron?
  11. Do you think there might be a risk associated with that strategy? Why or why not?
  12. What message are they trying to communicate to consumers?
  13. Why do you think they are trying to communicate that message?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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