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Collaborations

Brand Loyalty

Celebrate the total solar eclipse with freebies and deals from Krispy Kreme, Pizza Hut, and more

If somehow you haven’t yet heard, a rare celestial event is taking place on Monday, April 8: A total solar eclipse will be visible in parts of North America.  Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 1 year04/07/2024 ago
Brands

Burt’s Bees Collab With Hidden Valley Ranch Is What No One Asked For

Some food and beauty collabs are so perfect together, you wonder why it took so long for someone to think it up. Click here to read the story at mashed.com. Discussion Questions:

By Chris Lindauer, 1 year01/19/2024 ago
Brands

The best (and worst) brand collaborations of 2023

In 2023, brand collabs were inescapable. While some made sense conceptually, others have truly haunted us since we first laid eyes on them…here’s looking at you, Velveeta martini. We can’t believe that was last year; where does the time go? Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 1 year12/30/2023 ago
Branding

Girl Scout Cookie flavored cold coffee coming in 2024

Chameleon Organic Coffee®, the original purveyors of consciously crafted bottled cold-brew coffee, today announced it has entered into a licensing agreement with Girl Scouts of the USA, the largest girl-led organization in the world, to introduce delicious variations of Chameleon’s award-winning cold-brew, featuring Girl Scout Cookie™ inspired flavors, launching in Read more…

By Chris Lindauer, 1 year12/29/2023 ago
Collaborations

HelloFresh Brings Back Fan-Favorite Buddy the Elf™ Spaghetti Meal Kits with a Twist and Debuts Limited Edition Elf-Themed Recipes

HelloFresh, the world’s leading meal kit company, and Warner Bros. Discovery Global Consumer Products announced today the return of the highly coveted Buddy the Elf™ Spaghetti meal kits. Click here to read the story at businesswire.com. Discussion Questions:

By Chris Lindauer, 1 year12/02/2023 ago
Branding

Still Losing Steam, Peloton Launches New Holiday Blitz

On the heels of its latest earnings announcement, Peloton is debuting “Work Out Your Way,” a new campaign for the holiday season. Click here to read the story at mediapost.com. Discussion Questions:

By Chris Lindauer, 2 years11/11/2023 ago
Brands

Starbucks and KidSuper Create Limited-Edition Varsity Jacket for PSL’s 20th Birthday

Starbucks first introduced the Pumpkin Spice Latte (PSL) on October 10, 2003, and over the past 20 years, it has ignited a cultural movement around the love of all things pumpkin spice and fall. Click here to read the story at stories.starbucks.com. * Teacher Note: Consider pairing this news story Read more…

By Chris Lindauer, 2 years10/15/2023 ago
Brands

Vlasic and Frank’s RedHot mashup puts a hot zing in dill pickles

This is the food mashup hot and spicy fans didn’t know they needed. Vlasic and Frank’s RedHot have released new hot and spicy pickles – whole, sliced and in spears. Click here to read the story at pennlive.com. Discussion Questions:

By Chris Lindauer, 2 years10/15/2023 ago
Branding

Inside the Lush brand collaboration machine (that doesn’t rely on social media)

After ditching social media, the brand doubled down on forging collaborations with the likes of Netflix, Mattel, and Paramount to fuel excitement. Here’s how that plan has played out. Click here to read the story at thedrum.com. Discussion Questions:

By Chris Lindauer, 2 years10/01/2023 ago
Collaborations

Caviar on Pringles a limited-edition thing, thanks to ‘Real Housewives”

Caviar on Pringles? Yes, it is a thing, and you can thank the “Real Housewives of New York City.” Click here to read the story at al.com. Discussion Questions:

By Chris Lindauer, 2 years09/22/2023 ago

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