Marketing Currents - Business and Marketing Current Events

Caviar on Pringles a limited-edition thing, thanks to ‘Real Housewives”


Caviar on Pringles?

Yes, it is a thing, and you can thank the “Real Housewives of New York City.”

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Discussion Questions:

  1. What is publicity?
  2. What is a publicity stunt?
  3. Why do businesses and brands engage in publicity stunts?
  4. What is a collaboration?
  5. Why do brands collaborate?
  6. Which brand is Pringles collaborating with for this publicity stunt?
  7. What do you think they hope to accomplish with the launch of Caviar topped Pringles?
  8. Do you think the goal is to sell a lot of product? Why or why not?
  9. What are the three Caviar Co. x Pringles options available?
  10. What are the price points for the three different options?
  11. Why do you think the three chip options cost so much money?
  12. What is entertainment marketing?
  13. Why would Pringles want to launch a promotion tied to “Real Housewives of New York City”?
  14. How did TikTok influence this collaboration?
  15. Do you think Pringles will successfully reach their marketing goals with this publicity stunt? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.