Marketing Currents - Business and Marketing Current Events

Vlasic and Frank’s RedHot mashup puts a hot zing in dill pickles


This is the food mashup hot and spicy fans didn’t know they needed.

Vlasic and Frank’s RedHot have released new hot and spicy pickles – whole, sliced and in spears.

Click here to read the story at

Discussion Questions:

  1. What is a brand?
  2. What is a brand collaboration?
  3. Which two brands are collaborating based on what you learned in this news story?
  4. Why would brands be interested in a collaboration?
  5. How might each brand in this story benefit from a collaboration?
  6. What is the marketing mix?
  7. What is “place” as it relates to the marketing mix?
  8. Why is “price” an important component of the marketing mix?
  9. What is promotion?
  10. According to this story, where will customers be able to purchase the new Vlasic spicy pickles collaboration with Frank’s RedHot?
  11. How might that demonstrate an example of “place”?
  12. How much will the new products cost?
  13. What factors might have been considered as they established those price points?
  14. Why might promotion be important when brands launch a new product?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.