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Collaborations

Brands

Porsche and PUMA Team Up for Two Limited Edition Sneaker Collections

Long-time collaborators, Porsche and PUMA, have revealed the results of their latest partnership, in the form of two limited edition sneaker collections — the first of which marks Porsche’s 75th anniversary as an automaker and the second celebrating 60 years of the iconic 911. Click here to read the story Read more…

By Chris Lindauer, 2 years09/01/2023 ago
Branding

Inside Agent Rich Paul and New Balance’s Plans to Bring Energy to Sportswear

Klutch Sports founder Rich Paul made headlines in December 2021 when he collaborated with New Balance on a footwear and apparel collection, highlighted by a new-look 550 shoe. Click here to read the story at footwearnews.com. Discussion Questions:

By Chris Lindauer, 2 years05/29/2023 ago
Branding

Blue Bell Drops a Dr Pepper Ice Cream Flavor

Why sip on an ice cream float when you can eat it by the half-gallon? Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 2 years05/21/2023 ago
Branding

Mercedes-Benz and Maybach Just Dropped a Line of Sleek Leather Travel Bags

The three-pointed star isn’t exactly known for designer bags, but that could soon change.  Click here to read the story at robbreport.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
Branding

Blue Jean Baby! e.l.f. Cosmetics Teams with American Eagle on Denim-Inspired Makeup and Skincare Line

Calling all jean lovers! American Eagle and e.l.f Cosmetics’ new partnership is what denim dreams are made of. Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
Brands

Rihanna And PUMA Reunite After She Previously Helped The Brand Reach Nearly $1B In Sales

Since her Super Bowl halftime performance, Rihanna has been making her way back to the spotlight. Next stop: PUMA. Click here to read the story at news.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years03/04/2023 ago
Brands

Peeps flavored Pepsi makes it’s one-of-a-kind return

Back in 2021, the ever-so-famous drink and sweet treat collaboration that we happened and we never knew we needed was between Peeps and Pepsi. And no, it’s not a cola-flavored marshmallow treat.  Click here to read the story at guiltyeats.com. Discussion Questions:

By Chris Lindauer, 2 years03/04/2023 ago
Brands

Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug

Consumers have had a rough go of it in 2022, setting the stage for a dim outlook this holiday season. As the world contends with war, inflation and the enduring complexities of pandemic life, marketers this year have frequently turned the clocks back to transport people to better times.  Click here Read more…

By Chris Lindauer, 2 years01/08/2023 ago
Branding

Meet the Rising Brand Upcycling McDonald’s Uniform into Workwear

Finnish fashion label VAIN has just taken the art of upcycling to the next level, utilizing discarded McDonald’s uniforms to create an all-new collection of workwear. Click here to read the story at yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years12/11/2022 ago
Collaborations

Buddy the Elf spaghetti meal kits available from Hello Fresh

For those who think Buddy the Elf’s rather specific concoction featuring spaghetti and syrup sounds appetizing, then Hello Fresh has something for you this holiday season. Click here to read the story at cleveland.com. Discussion Questions: What is promotion? What are the different forms of promotion? Why do brands offer limited-edition products? Read more…

By Chris Lindauer, 2 years12/02/2022 ago

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