Marketing Currents - Business and Marketing Current Events

Meet the Rising Brand Upcycling McDonald’s Uniform into Workwear

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Finnish fashion label VAIN has just taken the art of upcycling to the next level, utilizing discarded McDonald’s uniforms to create an all-new collection of workwear.

Click here to read the story at yahoo.com.

Discussion Questions:

  1. What is a brand collaboration?
  2. What is upcycling?
  3. What type of business is VAIN?
  4. Why do you think they are upcycling McDonald’s uniforms?
  5. What is sustainability in marketing?
  6. How might this story represent an example?
  7. Why do you think McDonald’s wanted to collaborate with VAIN?
  8. Where is the collection being offered?
  9. Do you think a similar program will be implemented in the United States? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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