Marketing Currents - Business and Marketing Current Events

Peeps flavored Pepsi makes it’s one-of-a-kind return


Back in 2021, the ever-so-famous drink and sweet treat collaboration that we happened and we never knew we needed was between Peeps and Pepsi. And no, it’s not a cola-flavored marshmallow treat. 

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Discussion Questions:

  1. What is branding?
  2. What is co-branding?
  3. Why do businesses and brands collaborate on co-branded projects?
  4. How might Peeps benefit from this partnership?
  5. How might Pepsi benefit?
  6. What do you think each brand hopes to accomplish through the partnership?
  7. What is social media marketing?
  8. Why do you think the two brands chose to team up with Snapchat for this campaign?
  9. What is augmented reality?
  10. What role will augmented reality play as part of this promotion?
  11. What is seasonal marketing?
  12. Why do you think this promotion will launch around the Easter holiday?
  13. Describe the Easter-themed promotion that will launch on Snapchat.
  14. What is consumer engagement?
  15. How will this promotion help Peeps and Pepsi to maximize levels of consumer engagement?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.