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Digital Marketing

Brand Loyalty

How Taco Bell’s Marketing Engine Embraces Culture and the Customer

The Mexican chain proves how it can take over culinary news in the restaurant industry time and time again. Click here to read the story at qsrmagazine.com. Discussion Questions:

By Chris Lindauer, 12 months06/01/2024 ago
Advertising

Google Search’s New AI Overviews Will Soon Have Ads

Google is set to start mixing ads into its new AI-generated search answers. It’s a test of how the company’s biggest revenue stream can adapt to the age of generative AI. Click here to read the story at wired.com. Discussion Questions:

By Chris Lindauer, 12 months05/26/2024 ago
Customer Experience

Chick-fil-A opens first-ever seatless restaurant in NYC

Have a seat…or not?  Chick-fil-A is opening its first-ever takeout-only restaurant on the Upper East Side, designed to serve on-the-go New Yorkers. Click here to read the story at fox5ny.com. Discussion Questions:

By Chris Lindauer, 1 year03/16/2024 ago
Brand Loyalty

$1 million could be yours, if Burger King makes your dream Whopper idea a reality (using AI)

You can now submit your dream Whopper toppings for a chance to win $1 million, Burger King announced Monday.  Click here to read the story at usatoday.com. * TEACHER SUGGESTION: A Burger King “Royal Perks” loyalty program account is required to enter Burger King’s contest, either on a website or Read more…

By Chris Lindauer, 1 year02/09/2024 ago
Digital Marketing

Boss embraces large-scale holograms for new campaign featuring Gisele Bündchen

After its tech-filled runway show dubbed “Techtopia” in September, Boss is bringing technology to its marketing once again.  Click here to read the story at glossy.co. Discussion Questions:

By Chris Lindauer, 1 year02/04/2024 ago
Brands

Why Marriott Bonvoy Made a Video Game on Fortnite

Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they’re trying new ways of reaching a younger audience. Click here to read the story at skift.com. Discussion Questions:

By Chris Lindauer, 1 year01/13/2024 ago
Brands

La-Z-Boy launches ‘Do Not Disturb’ decor

After a busy holiday season of hosting, toasting and just go-go-going, there’s nothing better or more rewarding than reclining into a peaceful January. But will friends and family recognize and respect your much-needed downtime? Click here to read the story at prnewswire.com. Discussion Questions: M1L3 (Branding):

By Chris Lindauer, 1 year01/06/2024 ago
Brands

Wendy’s Facebook Page Is Complete Chaos and It’s a Stroke of Genius

Teacher Note: Consider visiting Wendy’s Facebook page in class before discussing this news story. here is the link: https://www.facebook.com/wendys. I don’t know if you spend much time scrolling the Facebook feeds of fast-food restaurants, but if you haven’t visited Wendy’s page lately, you should. It’s complete chaos. None of it Read more…

By Chris Lindauer, 1 year12/30/2023 ago
Business Plan

Build-A-Bear is a money-making machine

This was not the stuffing we expected to be talking about during the back half of November. Click here to read the story at thehustle.co. Discussion Questions:

By Chris Lindauer, 2 years11/19/2023 ago
Consumer Engagement

Pottery Barn launches new mobile app

Customers can virtually preview products in their homes, track and manage registries and chat with a design expert. Click here to read the story at retaildive.com. Discussion Questions:

By Chris Lindauer, 2 years11/19/2023 ago

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