Marketing Currents - Business and Marketing Current Events

Wendy’s Facebook Page Is Complete Chaos and It’s a Stroke of Genius

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Teacher Note: Consider visiting Wendy’s Facebook page in class before discussing this news story. here is the link: https://www.facebook.com/wendys.

I don’t know if you spend much time scrolling the Facebook feeds of fast-food restaurants, but if you haven’t visited Wendy’s page lately, you should. It’s complete chaos. None of it makes any sense at all. It’s certainly not what you might expect from a globally recognized brand like Wendy’s.

Click here to read the story at inc.com.

Discussion Questions:

  1. What is digital marketing?
  2. What is social media marketing?
  3. How might a website represent an example of digital marketing?
  4. Why is social media marketing important to fast-food brands like Wendy’s?
  5. Have you ever visited a fast-food chain’s website or social media feeds?
  6. Have you ever seen an advertisement from a fast-food chain on your social media feed or pop up on an app or a website? If so, what was it?
  7. According to this story, Wendy’s Facebook page is “chaos.” What does that mean?
  8. What is a target market?
  9. What type of consumer might Wendy’s be targeting with its Facebook page?
  10. Why do you think the company wants the page to seem “chaotic”?
  11. What is consumer engagement and why is it important to a brand like Wendy’s?
  12. How can digital and social media help to increase engagement?
  13. Do you think the strategy could result in higher levels of consumer engagement?
  14. This news story suggests that the chaotic Facebook feed is “on-brand” for Wendy’s. What does that mean?
  15. How might that describe Wendy’s positioning strategy?
  16. Do you think that was a risky decision? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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