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Digital Marketing

Advertising

Home Depot, Vizio create shoppable content for the holidays

Electronics company Vizio and The Home Depot have developed a shoppable content series to highlight the many ways consumers can use the retailer’s products to decorate their homes, per details shared with Marketing Dive. Click here to read the story at retaildive.com. Discussion Questions:

By Chris Lindauer, 2 years11/11/2023 ago
Advertising

Coke boosts Santa-heavy holiday campaign with AI, digital experiences

Coca-Cola launched a holiday campaign, “The World Needs More Santas,” that features a new ad as well as digital and experiential elements, per details shared with Marketing Dive. The global effort will be adapted for more than 80 markets worldwide. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years11/04/2023 ago
Content Marketing

Wendy’s launches ‘The Burger Files’ true fast-food crime podcast series

Burger chain, Wendy’s UK, has launched podcast miniseries highlighting the scary reality of competitor fast food experiences with a comedic spin. Click here to read the story at mobilemarketingmagazine.com. Discussion Questions:

By Chris Lindauer, 2 years10/21/2023 ago
Digital Marketing

White Castle to Launch the First of 13 Spooky Halloween Deals on Friday the 13th

In celebration of the Halloween season, White Castle, America’s first fast-food hamburger chain, will be offering 13 spooktacular deals throughout the month of October. Click here to read the story at prnewswire.com. * Teacher Note: Consider pairing this news story with the recently released “Spooky Marketing” bonus content discussion deck Read more…

By Chris Lindauer, 2 years10/14/2023 ago
Consumer Engagement

Maybelline New York Makes a Splash in Roblox: A Digital Makeup and Music Adventure

Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts. Through a partnership with Splash, the brand has launched a 360-brand campaign that specifically targets the vibrant music community within Roblox. Click here to read the story at finance.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years10/08/2023 ago
Advertising

From Mad Men to machines? Big advertisers shift to AI

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Click here to read the story at reuters.com. Discussion Questions:

By Chris Lindauer, 2 years09/09/2023 ago
Consumer Engagement

Walmart Dives Deeper Into Drones and Roblox

Walmart is rolling out initiatives emphasizing engagement and expanding consumer offerings, including drone delivery and developing experiences within Roblox’s virtual gaming platform. Click here to read the story at risnews.com. Discussion Questions:

By Chris Lindauer, 2 years09/01/2023 ago
Branding

Celebrate Cheetos 75th birthday with The Mark of Mischief

While snack fans understand that those Cheetle fingers are a badge of honor, another component of being a fan is going to be front and center. For Cheetos 75th birthday, it is time to celebrate the Mark of Mischief and Chester will be leading the event. Click here to read Read more…

By Chris Lindauer, 2 years09/01/2023 ago
Consumer Engagement

Drive-thru mania pushes chains to rethink restaurants

The future of fast food is already here with AI already taking orders and the first “underground delivery system” on the way. Click here to read the story at axios.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago
Advertising

Chipotle is running its first Threads campaign

In celebration of National Avocado Day July 31, Chipotle is hosting its first promotion – “Get in the Pit” sweepstakes – on the fledgling social media channel, Threads. Click here to read the story at nrn.com. Discussion Questions:

By Chris Lindauer, 2 years08/03/2023 ago

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